I am concerned about some recent campaigns by a few radical organizations to degrade the merino industry.
Don\'t believe everything you\'re being told. If you do a bit of homework – and this site is a good place to start – you’ll find out the extraordinary level of care and attention that goes into producing the unique merino fiber in a sustainable way.
And, if a company is claiming animal welfare standards or environmental credentials, make sure their claims stack up. It is time for consumers to wake up to the wool that is being pulled over their eyes regarding the production of many of their favorite fibers.
i-merino is committed to integrity and I am absolutely confident that if you compare how we care for animals, communities and the planet with the approach of anyone else in the activewear industry, you’ll choose i-merino.
Stuart Adams
Founder and Managing Director, i-merino